Founded in 1959 by Pasquale Natuzzi the current Chairman and CEO, Natuzzi Group designs, produces and sells a broad collection of sofas, armchairs, home furniture and home accessories.
Natuzzi is Italy's largest furniture house and has the greatest global reach in its sector, with 7 manufacturing plants, 12 commercial offices and more than 1,200 points of sale worldwide.
Natuzzi is the most globally-recognized furniture brand among consumers of luxury goods (Source: Ipsos – Lagardere, 2013). Natuzzi differentiates its offerings into three lines of products: Natuzzi Italia, Natuzzi Editions and Natuzzi Revive.
Natuzzi Italia is the line of products with a Total Home collection made in Italy. Sofas and armchairs of the Natuzzi Italia collection are enriched by a selection of home furnishings, lamps, accessories and living room furniture to give happiness through beauty and relax. Natuzzi Italia is positioned in the premium segment and its products are distributed directly to consumers (through Natuzzi Italia stores and galleries) and in the free market.
Natuzzi Editions offers a wide range of comfortable leather sofas tailored for the best value for money, offering unique comfort and certified quality. Its products are distributed mainly in the free market.
Natuzzi Revive is the world first “performance recliner”, bringing innovation and well-being to the home furniture market.
In addition, the Groupmanages a private label (unbranded) dedicated to mass market dealers. This sales program offers sofas with the quality and services granted by Natuzzi Group, the largest Italian furniture manufacturer.
Ethics and social responsibility, innovation, industrial know-how and integrated management of its value chain represent the points of strength that have made the Natuzzi Group a market leader and
established Natuzzi as the most recognized furniture brand in the world among consumers of luxury goods.
The Group guarantees a high level service to its customers: delivery at retailer's premises, anywhere in the world, products invoiced in the retailer's currency,
and complete on-line pre- and post-sales assistance. The Group directly carries out the research and development of its products; plans its new factories; and develops
the management information systems and the extranet that allow customers, everywhere in the world, to directly track and manage their orders.
In the furniture industry the Natuzzi Group is one of the largest investor in research and development. Pasquale Natuzzi personally manages this strategic
activity through the Style Centre located in Santeramo in Colle (Italy), where professionals are dedicated to the study of worldwide trends, to the design
and the selection of materials.
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If you'd like to know more about how Natuzzi can improve your home, please get in touch, we re always happy to hear from you.
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